eBusiness at the Huizenga School

For companies dedicated to capturing marketshare of a predicted $2.7 trillion eBusiness economy by 2004, setting up a website is not the be-all and end-all to their online business strategy.  Rather, successful companies and individuals considering their own eBusiness are developing their eBusiness intelligence.   eBusiness intelligence starts with creative professionals and entrepreneurs who think within an entrepreneurial mindset -- those who can spot opportunities and consequently adapt their strategy to succeed.

The M.B.A., certificate, and specialization programs in eBusiness evolve from the Huizenga School's 25-year history of delivering flexible, innovative degree programs to professionals and corporations throughout the United States, Asia, and the Caribbean.  New eBusiness programs will help experienced eBusiness professionals build on existing knowledge in addition to giving professionals entering the industry the skills, abilities, and confidence to flourish in the digital economy.

To provide maximum convenience and scheduling, the programs excluding the eBusiness seminar and workshop course are offered exclusively online.   The Huizenga School eBusiness programs utilize some of the following technologies to facilitate the educational experience: email, course resources, electronic bulletin boards, chat rooms, and streamed video and audio.

eBusiness Programs

The Huizenga School offers the following eBusiness programs:

MBA in eBusiness - requires the successful completion of 14 graduate courses.  Upon completion, the MBA degree with a concentration in eBusiness will be awarded. 

Specialization - requires the successful completion of three additional courses to a Master's degree.  Upon completion, a specialization certificate will be awarded. Student must take GMP 5016 and select two other courses from this list, GMP 5019, 5092, 5098, 5565.  Specialization students may not take GMP 5099.

Certification - requires the successful completion of six eBusiness courses.  The certification is non-credit bearing; no college credit will be earned.  The student will benefit from learning about the New Economy without the emphasis of grades.

MBA in eBusiness Curriculum - click below to view course description/syllabus
The eBusiness courses are marked with *. eBusiness courses are offered only online.

GMP 5012 - 21st Century Management Practices
GMP 5014 – Information Technology Applications in Management Decisions
GMP 5016 – Managing e-Business*
GMP 5017 – Delivering Superior Customer Value
GMP 5019 – Internet Law and Ethics*
GMP 5020 – Managing Organizational Behavior
GMP 5040 – Quantitative Thinking
GMP 5050 – Economic Thinking
GMP 5060 – Accounting for Decision Makers
GMP 5565 – Marketing in an eBusiness Environment*
GMP 5080 – Applying Managerial Finance
GMP 5092 – Strategic Issues in eBusiness*
GMP 5098 – eBusiness Entrepreneurship*
GMP 5099 – eBusiness Seminar and Workshop*
Total Credit Hours = 43

Prerequisite Courses to Program

  • Business Finance
  • Human Resource Management
  • Economics (Micro or Macro)
  • Marketing
  • Financial Accounting
  • Statistics

Tuition

All online eBusiness courses are $575 per credit hour.  All other courses are $503 per credit hour, except GMP 5103 and 5014 which are $439 per credit hour.

Term Dates

Term date information can be found by clicking here.

Advising

Students interested in any of the eBusiness offerings should consult a graduate advisor for assistance as there are certain restrictions that apply.  The Office of Academic Services can be reached at 800-672-7223 x 5100. Between 5:00pm and 7:00 pm they can be reached at 1-800-541-6682 x 5100.